Just got an email from Amazon – they’re raising Prime’s Price to $99 a year. A far cry from the $149 that people had feared might happen, and in general for the level of service, I think $99 a year is reasonable. Hate any increase in price though, however small!

Dear Jon Westfall,

We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on April 19, 2014.

Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners’ Lending Library.

For more information about your Prime membership, visit our Prime membership page.

Sincerely,

The Amazon Prime Team