Give Yourself A Present: Less Commercial E-mail
So how do you give yourself this present of less e-mail? You Unsubscribe to legitimate commercial e-mail! And this is the best time of the year to do it. Why? Well because everyone you have any sort of relationship is trying to sell you something this time of year. So you’ll have plenty of opportunities to take the 2 seconds per e-mail item to open it, scroll to the bottom, and hit “unsubscribe” or “manage my e-mail preferences”.
Now I’m sure some people think “Yea… they’ll just send me more!”. While this was true of illegitimate SPAM e-mail in the past, legit companies (the ones who are likely to make it to your inbox) should honor an unsubscribe request. I’ve been designating 2-3 weeks a year “unsubscribe” weeks where each commercial e-mail I see that I’d rather not in the future gets the unsubscribe ax. Over the last year I’ve noticed a marked decrease in e-mail traffic. Most weekend days I get only 5 or so e-mails a day, all legitimate and all directed just at me. On Weekdays, I’ve seen commercial traffic decrease from 3-4 pieces a day down to perhaps 1.
So for the next week go through and unsubscribe (and report illegitimate SPAM as usual to your provider or filtering software). You’ll enjoy the lower inbox counts all year long!